I will explain what I mean in further detail below. If you keep this in mind as you write you will see how easy it becomes to cause readers to take the action you want.
The reason you see so many classified type ads online is simple. Writing classified ads is actually easy once you know how. One reason they are easy once you know how is because they are so short. I believe it is accurate to say I have written thousands of these ads in my career. Each part works in harmony with the others to create an overall effect that causes the reader to do what you want them to do As a refresher, the three parts of a great classified ad are: When you think of ads in this way it becomes easier to create them because you will be using a "building block" approach.
Here's what you need to know. The ONLY purpose of the body copy is to set up the call to action. I will explain what I mean in further detail below. If you keep this in mind as you write you will see how easy it becomes to cause readers to take the action you want.
When I say "sell the ad" what I mean is that the headline convinces the reader that you have something to say - that they should continue reading the rest of the ad.
Your headline must grab attention! Some people use sensational headlines with no relationship to their offer to grab attention.
That approach may work in the short term, but damages your integrity in the long run.
Honesty is always the best policy. The last thing you want is disappointment when someone arrives at your website. My advice is to avoid the temptation to hype up the headline thinking that will help. It will often hurt, not help.
Here are a few tips for writing great headlines. Begin with an action word Create curiosity Make a startling statement Ask for the reader's opinion There are many ways to craft a winning headline. I hope these help you get going. The secret with short ads is to tell ONE story and one story only.
Don't let the word "story" trip you up. In this context, the word story simply means telling them WHY this product works. If you are stuck here, use yourself as an example.
The purpose of the body copy is to set up the call to action. But before asking for the click it is very important to give the reader the reason why they should click.
This is the "what's in it for me" I mentioned earlier. The body of the ad must tell your reader what's in it for them. People don't want to 'learn more' out of idle curiosity.
Give them a reason to click. People don't want to "learn more" out of idle curiosity. Click to Tweet They want to learn more in order to get to the benefits you promised them, so don't be shy about what your offer will do for them.
The first step to writing the body is to list all the features of your product or service then, next to them, list the benefits of those features. You must write at least one benefit for each feature, or don't use that feature. People buy what your product or service will do for them, not only what it will do.Get the latest news and analysis in the stock market today, including national and world stock market news, business news, financial news and more.
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