However, there is a dark side to CRM. It turns out that many CRM projects fail and several actually drive customers away and dilute earnings. Implementing before creating strategy It seems obvious that you should draw up a plan before implementing anything.
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Gmail is email that's intuitive, efficient, and useful. 15 GB of storage, less spam, and mobile access. Customer Relationship Management (CRM) is a process companies use to understand their customer groups and respond quickly—and at times, instantly—to shifting customer desires.
To make your CRM initiative pay off, understand four common perils—then replace them with CRM smarts. The Idea in Practice. CRM Perils. 1.
Implementing CRM before creating a customer strategy. Peril 2 - Rolling out CRM before changing your organisation to match Peril 3 - Assuming that the more CRM technology you have, the better Peril 4 - Stalking, not wooing your customer; This paper will help you to learn from common mistakes that others have made in the past.
|Step 2 - Filter by:||That leads to implementing it before drawing up a customer centered acquisition and retention strategy.|
Download this paper now to make sure you get your CRM strategy right. Vivek is co-founder and Chief Technology Officer at OneShield, Inc., a process automation software company with an insurance industry focus.
Prior to OneShield, Vivek worked in a variety of technology, marketing and consulting positions in the financial services industry.